Five programs to make experience a management capability.
A business program with a Customer Centric seal and four professional programs to design journeys, connect CX and EX, develop Experience Intelligence and improve the sales experience.
For your companyConsulting, implementation and a business seal endorsed by WIT.
For your professional developmentApplied learning and competency certifications.
CX & EX Specialist → Experience Intelligence
Two consecutive three-month levels.
The programs combine workshops, applied work and progress reviews. A space to discuss ideas, put them into practice through a specific case and keep building.
Exchange questions and perspectives to explore different ways of approaching experience.
Apply the tools to a specific situation in your company or your professional development.
Get feedback on your applied work, review decisions and adjust your next steps.
Explore each program’s audience, duration and outcomes. Each program page includes its modules, deliverables and assessment.
COMPANIES USING WIT
Endorsed by WIT
Align leadership, people and processes. Implement improvements and earn the WIT-endorsed Customer Centric Company Seal by demonstrating compliance with the assessment criteria.
SPECIALIZATION · LEVEL 1
Customers, employees and business
Develop the skills to research, design, measure and manage CX and EX, understanding how working conditions influence the experience customers receive.
SPECIALIZATION · LEVEL 2
From signals to decisions
Integrate customer, employee and operational information, analyze patterns with AI support and guide evidence-based action.
CX PROFESSIONALS
From mapping to improvement
Build your customer journey with evidence, connect experience with processes and turn it into an improvement plan with owners and metrics.
INTENSIVE · MARKETING AND SALES
Marketing and Sales, one experience
Connect your brand promise, lead generation, sales and the handoff to after-sales support. Design a consistent sales experience around what your customers need and expect.
| Program | Duration | Entry requirement | Recognition |
|---|---|---|---|
| Customer Centric Company | 6 months | Use WIT, assign program owners and commit time to implementation. | Business certification and permission to use the seal, subject to approval. |
| Customer & Employee Experience Specialist | 3 months | A professional role related to the participating areas. Work experience is recommended to analyze real situations. | WIT Customer & Employee Experience Specialist certification. |
| Advanced Experience Intelligence Specialist | 3 months | Successful completion of WIT’s Customer & Employee Experience Specialist program. Work experience or a certificate of attendance does not replace this requirement. | WIT Advanced Experience Intelligence Specialist certification. |
| Customer Journey Design | 8 weeks | A working case and authorized access to information, customers or research sources. No existing journey map is required. | WIT professional certification in Customer Journey Design. |
| Sales Experience | 8 weeks | Work in Marketing or Sales and have a process, segment or improvement opportunity to develop. This is an independent program; the other programs are not prerequisites. | WIT professional certification in Sales Experience. |
Customer & Employee Experience and Experience Intelligence form a sequence. Each level lasts three months and has its own assessment and certification.
Strategy, research, journeys, culture, measurement and management.
LEVEL 2 · 3 MONTHSData integration, AI-assisted analysis, patterns, decisions and impact.
Passing level 1 is mandatory for entry to level 2. Work experience or a certificate of attendance does not replace successful completion.
Recognizes the management practices of an assessed company or business unit. Successful assessment authorizes use of the WIT-endorsed seal within its stated scope and validity period.
Recognizes individual skills demonstrated through applied assignments, a project and assessment. It does not award the seal to the participant’s employer.
We review your goals and explain the format, schedule, time commitment and fees before you sign up.
Tell us what you want to develop and the role or company you would participate from.
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